The Top Smartphone Brands in India in 2025

India’s smartphone market is buzzing with new launches, premium upgrades, and great deals in 2025. While overall sales saw a slight dip earlier this year, the demand for feature-rich 5G and premium devices is growing fast. Whether you’re shopping on a budget or planning a flagship upgrade, knowing the top smartphone brands can help you choose wisely—and save big.

At Couponz Insider, we’ve tracked the latest trends, shipment data, and pricing strategies to bring you this deep dive into the best-performing smartphone brands in India right now.

Vivo – Leading the Pack in Volume

Vivo continues to dominate India’s smartphone shipments in 2025. With over 20% market share in Q1, Vivo shipped nearly 7 million units—a 13% increase over last year.

What makes Vivo stand out? Its phones are well-priced, 5G-ready, and offer great battery life and camera performance. The Y-series and T-series are especially popular in Tier 2 and Tier 3 cities, where Vivo has a strong offline presence and regional marketing.

Vivo’s sub-brand iQOO is also catching attention for its powerful specs at mid-range prices. For deal hunters, Couponz Insider often features exclusive offers on iQOO devices during sales and launch events.

Samsung – Premium Performance and Trust

Samsung holds the second spot in India’s smartphone market, thanks to its wide range of offerings. From the premium Galaxy S25 Ultra to the budget-friendly A-series, Samsung has something for everyone.

What keeps Samsung popular is its brand trust, excellent after-sales support, and consistent software updates. It’s also the go-to brand for buyers looking for a premium Android experience.

Looking for Samsung discounts? Couponz Insider frequently lists bank cashback offers, exchange deals, and festive price drops—especially on flagship models.

OPPO – Stylish and Reliable

OPPO continues to grow with around 12–15% market share in Q1 2025. The brand is known for stylish phones with strong cameras, fast charging, and sleek design—especially in its A and K series.

OPPO is a big hit among younger users and first-time smartphone buyers. Its offline network is strong, which means you’ll often find bundle deals and in-store promotions.

Tip from Couponz Insider: OPPO phones are frequently part of seasonal bundle offers, so keep an eye out during online and offline sales.

realme – Value Without Compromise

Realme is gaining ground fast and has overtaken Xiaomi to claim a strong position in the Indian market. Its share stands at around 10–11%, thanks to a sharp focus on affordability and performance.

The realme Narzo, 14, and P series phones offer 5G support, large displays, and fast charging—all at attractive prices. The brand appeals especially to students, gamers, and young professionals.

At Couponz Insider, realme deals are a regular feature during the Flipkart Big Billion Days or Amazon Great Indian Festival. Expect price drops, exchange offers, and EMI discounts.

Apple – Premium Market Leader

Apple has seen major growth in India this year, capturing up to 11% of the market in Q1. The iPhone 16 series has been especially successful, and Apple now leads the premium segment (₹50,000+).

Apple’s growing local manufacturing and the launch of official Apple Stores in India have made it easier for customers to buy and service iPhones. The brand also offers trade-in options, student discounts, and no-cost EMI plans.

If you’re considering an iPhone, Couponz Insider helps you track seasonal price cuts and trade-in deals—especially around new product launches.

Xiaomi – A Brand in Transition

Xiaomi, once India’s top smartphone brand, has seen a sharp drop in market share—down over 35% year-over-year. While its Redmi and Poco lines still have strong followers, inventory issues and increased competition have hurt the brand.

Xiaomi still offers strong value for money, especially for users focused on specs over brand. For savvy shoppers, this means deep discounts on older models.

Couponz Insider often highlights clearance and open-box deals on Xiaomi phones—ideal for budget-conscious buyers looking for solid performance at a lower price.

How to Shop Smart with Couponz Insider

If you’re planning to buy a smartphone in 2025, here’s how Couponz Insider can help you save:

• Compare Prices: Use our platform to track price drops across Flipkart, Amazon, Croma, and offline retailers.

• Stack Offers: Combine bank offers, exchange deals, and manufacturer coupons to get the best value.

• Wait for Sales: Big savings often come during major sales like Republic Day, Independence Day, Diwali, or year-end clearance events.

• Follow Launches: New phone launches often come with early bird pricing, freebies, or bundled offers—and we list them all.

India’s smartphone market is more competitive than ever. Vivo leads in volume, Samsung and Apple dominate the premium space, and brands like realme, Motorola, and Nothing are redefining value.

At Couponz Insider, our goal is to help you cut through the noise, track the best offers, and buy smart—whether you’re spending ₹10,000 or ₹1,00,000.

Stay tuned for our latest deal alerts, buyer guides, and expert picks. Your next great phone—and a great deal—is just a click away.